Pragti Gupta

  Earth5R's Waste Segregation and Plastic Recovery Program: An ESG Case Study in the Quick Commerce Industry​ INTRODUCTION With the quick commerce industry booming, companies are looking for ways to reduce the environmental impact of their packaging waste while keeping up with consumer expectations for sustainability. By partnering with Earth5R, quick commerce companies can develop fun, engaging waste segregation and plastic collection programs that not only boost their ESG performance but also involve their delivery teams and communities in exciting sustainability initiatives. THE PROBLEM STATEMENT The rapid expansion of the quick commerce industry has led to a surge in single-use plastic packaging waste. These companies need effective waste management strategies that reduce their plastic footprint, meet regulatory requirements, and create positive social impact. With increasing demands from consumers and regulators, quick commerce companies are exploring ways to integrate sustain...

  Water and Beverages Industry Earth5R© Partnership case study: Driving plastic recovery for a leading European water brand ABOUT THE COMPANY This European beverage company, renowned for its premium water, sought to address its supply chain footprint by initiating a large-scale plastic recovery and recycling program. Faced with growing regulatory demands and consumer scrutiny over carbon footprint, the company partnered with Earth5R to create a holistic, community-driven solution. THE PROBLEM STATEMENT The beverage industry’s reliance on plastic packaging was becoming a growing concern as European regulators began enforcing stricter waste management policies. Additionally, the company faced challenges in aligning its plastic waste recovery efforts with community engagement and circular economy principles, while also needing a structured reporting mechanism for its ESG goals . EARTH5R’S INTERVENTION & SOLUTION Earth5R deployed its advanced plastic recovery and recycling platform...

  ESG & CSR For Water Conservation Industry Case Study: Nationwide Water Conservation Awareness Program by Earth5R (2015-2023) INTRODUCTION India faces increasing water stress due to rapid urbanization and growing demand for water resources. To address this issue, Earth5R launched a nationwide water conservation awareness program between 2015 and 2023. This initiative involved 3,500 volunteers who educated residents on rainwater harvesting, wastewater recycling, and the adoption of water-efficient technologies. The program resulted in significant water savings and promoted sustainable water management across the country. THE PROBLEM STATEMENT Urban India relies heavily on external water sources, often at the expense of groundwater and local ecosystems. Water wastage is rampant due to outdated infrastructure and a lack of awareness around sustainable water practices. Without interventions such as rainwater harvesting, wastewater recycling, and reusing methods, cities will conti...

  ESG & CSR For Clothing, Apparels & Fast Fashion Industry              Case Study: Fast Fashion Company’s Sustainable Textile Recycling Program with Earth5R INTRODUCTION A leading fast fashion company, known for its rapid production cycles, was grappling with a significant waste problem due to the synthetic fibers used in its clothing. Fast fashion items were being discarded quickly, contributing to a growing environmental concern. To address this issue, the company partnered with EarthFiber to create a large-scale recycling and collection program, focused on turning fashion waste into opportunities through a circular economy approach. THE PROBLEM STATEMENT The fast fashion model, while popular for its affordability, had led to an overwhelming accumulation of synthetic fiber waste . Consumers discarded clothing after a short usage period, and the synthetic materials made recycling difficult. The company needed a sustainable solution that ...